What matters in preaching?

Creative Preaching:

“What does the unchurch look for in Preaching and Church? The unchurched says:

1: I do want a Catchy Title: it must tease, taunt and tantilize me
2: I do want Visual Graphics: We are a visual cultural group. Catchy media, enough to peak my interest
3: I do want TRUTH.: We have heard enough of the ‘relativistic truth’ out there. I want the REAL Truth.
4: I do want APPLICATIONAL preaching I can use NOW, today. No running commentary. Give me some meat for me and my family today.
5: I do want a church to take me just as I am. I want to bring ALL my baggage to the cross and let Jesus unpack it one back at a time.”