Some people are experts in speaking with simple metaphors that help others understand larger concepts. Seth Godin is one of these. Just take a look at a few of his books …
Unleashing the Ideavirus: Stop marketing AT people! Turn your ideas into epidemics by helping your customers do the marketing for you
Purple Cow: Transform your business by being remarkable
and now, The Dip: A little book that teaches you when to quit and when to stick
In every one, once you’ve read it or heard about it, you can explain the whole concept in a sentence or two. There are more details, of course, but there’s power in one main point – drawn together and understandable because of a powerful, unique, visual metaphor.
(Seth talks about his latest book, The Dip, in this interview with Guy Kawasaki)