Communication that sticks

Some people are experts in speaking with simple metaphors that help others understand larger concepts. Seth Godin is one of these. Just take a look at a few of his books …


Unleashing the Ideavirus: Stop marketing AT people! Turn your ideas into epidemics by helping your customers do the marketing for you

Purple Cow: Transform your business by being remarkable

and now, The Dip: A little book that teaches you when to quit and when to stick

In every one, once you’ve read it or heard about it, you can explain the whole concept in a sentence or two. There are more details, of course, but there’s power in one main point – drawn together and understandable because of a powerful, unique, visual metaphor.

(Seth talks about his latest book, The Dip, in this interview with Guy Kawasaki)

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