I love it when leaders embrace communication and new technology. It’s so important to communicate regularly with people, and it’s time to look at how we communicate (is television the only way a President can address a nation?). So along with weekly addresses that will be distributed online (and other places), Obama’s team also has a blog where they’re already sharing news and updates.
Leaders know that vision leaks. You have to continually present a plan and direction. In times of crisis, it’s important to stay visible – to show your team is at work and you have a plan. It seems like Obama is doing just that.
Regardless of what you think about his politics, Obama’s plans for communication are exciting to watch.
(Now, if they can just lower the camera a little for future updates, we’ll be golden. Compare the shot to typical interviews on television. Too much head space makes Obama look small – like a little child. Zoom in a little and frame the picture!)