Just ship it!

Sometimes we can get overwhelmed and bogged down in trying to make an idea perfect – so much so that great ideas never make their way to reality.

Seth Godin talks about how shipping – the art of getting something out the door and into the real world – separates the “ok” from the great.

And it’s true. We need to take pride in what we do. We need to thrash around, work to make something perfect, and work hard at it. But the best approach is often to get the idea out there, into the real world, and refine it as it grows.

Example One – Check out this early version of Twitter:

Example Two – The first iPhone had no App options. Steve Jobs didn’t think they were needed and risked messing up the user experience (Instead developers could build pages that worked for the Safari browser already installed on the phone). Later, he changed his mind and the iPhone went from no apps to “there’s an app for that.”

Example Three – Almost any event I’ve seen repeated from year to year in a department with a consistent staff dedicated to growing or improving it. At our school, ResLife does some “fencepost” events that we are known for. It’s been amazing to see the improvements from year-to-year as Residence Directors brainstorm how to streamline processes and build in new, creative, energizing ideas.

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Just ship it!

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