Closing the loop

Donating blood to the American Red Cross can be an inherently rewarding activity. You know you’ve broadly done a good thing. You’ve helped someone.

But look what happens a few weeks after you donate:

What a surprising, unexpected follow up!

It’s another chance for relationship and a reason to remind people to sign up to donate again. It makes the general good a specific good and further anchors the positive feelings.

How many times do we thank people in the moment but miss an opportunity to follow up, close the loop, or add specifics?

The direct application might be that survey you give or the feedback you request. What happens with it? What change does it inspire?

But take it a step further. What other ‘one more thing’ moments might be embedded in your daily routine?

“Thanks for the discussion in our staff meeting. Here’s what we did and where we’re headed.”

“We noticed you all really liked this event, so we’re planning two more like it!”

It’s easy to underestimate the noise we all live with and assume others see the things we see. It makes us think the follow up we did from that conversation or work is obvious.

Sometimes, a small ‘here’s what we did’ can make a big difference.

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