“Almost nothing worthwhile is easy, and it’s hard to just jump in and be good at something difficult right off the bat. Think, say, of Twitter, whose business plan, such that it is, has always been something along the lines of “Get big and popular, then just flip the switch and start making money when we feel like it”. There is no switch.
“The only reliable way to succeed at anything is to actually do it, repeatedly, with concentrated effort. True for individuals, and true for organizations. Athletes, artists, businesses.“
– John Gruber (emphasis mine)
True for tech companies (like Gruber’s context), but also so true for everything from blogging to the job you’re doing to relationships and everything in between.