The blog you’re reading mainly focuses on church (how it’s done, staying relevant in society, reaching out, etc.), leadership topics like creativity and planning, and my life. Unless they know me or are really seeking something, I honestly don’t expect many non-Christians to find this content interesting. For me, this is a place to think things out, to learn, to connect with others who are doing similar things, and to stay connected with friends and family.
Truth is, people who want a blog that engages both Christians and people who don’t follow Christ in dialogue aren’t going to do it by writing about church. People read things they’re interested in. If you want a diverse readership, you need a blog that covers diverse spiritual topics or another field like entertainment, sports, or technology.
A friend of mine does a great job attracting a broad crowd of people to his blog, which includes lots of movie discussion and periodic posts with spiritual sides (like this recent one over the movie Jesus Camp). He writes about something many people are interested in and takes the time to comment on others’ blogs and engage them in conversation. It’s paid off.
For me, my blog isn’t a central way to engage the world with Christ’s message. Hopefully that’s happening in other ways! But if I wanted it to happen here, I’d spend a lot less time talking about church and start writing on something interesting : ).
Any Superbowl predictions??