In “The math of action” we talked about how action matters as much as creativity for impact.
One way to apply this is to filter others’ input through the lens of action and ownership.
We often celebrate ideas, but ideas are cheap – implementation makes the difference.
In brainstorming sessions, it’s good to hear a wide range of thoughts. Occasionally you’ll hear from someone who’s full of ideas (often just before your deadline to complete a project), but they have no stake in the final product. Their ideas don’t affect their life.
I’ve learned that if someone is giving input without owning the work to make the idea happen, their input should hold less weight than input from the person who is willing to put in the work.
Don’t get me wrong. There’s a place for brainstorming. There’s a place for everyone’s ideas to be heard. This also doesn’t include the opinions and ideas of the boss or supervisor who has handed you responsibility for a project. They do have a stake in the outcome. They should be in the loop throughout the process.
But on a team, when it comes down to it, the ideas from those who are ready to step into the ring and put in the work matter more.
Encourage action and ownership by encouraging the people who are setting that example.