Focusing on the difficult part of innovation

In creating a new project, the essential step is isolating the difficult part and focusing on that. The easy parts are important and they take work, but they tend to take care of themselves if the core engine is working.

Wikipedia: find people to volunteer to become editors

AirBnB: find people to put great houses up for rent

Typical MOOC: find millions of students willing to take a course (you don’t need infinite teachers, just a few, meaning the students are actually the hard part)

– Seth Godin on the Krypton Community College site

I love Seth’s perspective here. Successful growth and change isn’t about getting every new piece perfect. It’s about putting energy into the most important pieces.

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Focusing on the difficult part of innovation

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