Seth Godin talked about farmers markets yesterday. I think there’s a church tie-in here somewhere:
The market in my town is now twice as big as it was just last year. New vendors sell muffins, cookies, muffins, cheese, muffins, and yes, frozen risotto cakes in their own disposable plastic tray. Somewhere along the way, the farmer part got left behind.
This brings out tons of people, consumers who would rather buy a sandwich than a zucchini. It’s the normal progression of things–from the edgy early adopter who seeks purity and novelty above all things, all the way through the early majority and then the mass market. As the market grows, it gets, by definition, more average.